INSIGHT

Based in Denmark, Grundfos is the world’s leading pump manufacturer.

Facing the biggest venture ever – the launch of two game-changing circulator pumps – Grundfos set the bar high for the Berlin kick-off that was to take their own sales people and selected customers by storm.

IDEA

A new, interactive visual platform, inspired by the engineers’ love for pumps.

To truly let the benefits and innovative features of the new pumps shine, we customized a digital touchscreen platform as part of the launch activities. The idea was that the content afterwards was to be used for e-learning purposes and as a sales and presentation tool on multiple platforms.

IMPACT

The digital platform now runs multiple solutions and is the preferred digital sales solution for product launches and product campaigns.

With a minimum of extra programming, we also developed a unique solution that makes presentations work independent of platforms – and even allows flash animations to work on iPads.