About

ABOUT

Thought Leader and Creative Lead within Digital Transformation trough Creative Concepts and Strategy. Bringing more that 15 years of creative background from digital and traditional agencies. Creating concept, innovative ideas and digital products that move some of the biggest companies and brands in the world. With a customer first business approach and Digital Experiences and Digital Transformation trough go-to-market strategies.

Specialties:
Digital Transformation, Concept development, Cross platform concepts, Art direction, Interactive media, Branding and identity, User Experience, Customer Experience.

Brands include:
Sanofi, Alcon, Novo Nordisk, Grundfos, LEGO, Pepsi Co., ARLA, GN Resound, TrygFonden, Bayer (Environmental Science), Coca Cola, Universal Robots, Danfoss, Hyundai, Novozymes, Arla Foods Ingredients, HAMLET PROTEIN, TDC, DONG Energy, Rockwool, Lantmännen Unibake, Schulstad, Salling Group, XLByg.dk, VVSMester.dk, WOCA Denmark, TRIP TRAP Denmark, Robotize, Glud & Marstrand, JN Data, Lurpak, Kærgården, Karolines Køkken, NRGi, Advokatkompagniet, AVK, HMF, GRAM, Nilan, Icopal, Emborg, Zur Mühlen International, McDonald’s, Rambøll, Netto, Icopal, Wavin, Marel Food Systems, Reelight, AAK, Kosan Crisplant, Sandstede and many more.

HYBRID

I grew up with a computer, and it has followed me ever since.

I got my first computer when I was about 5 years old, and it’s been a part of my life ever since. I designed and programmed my first website when I was 13 (Client: Danish Business Advisors), and since then, I have, among other things, created several websites. Today, my focus is on brand communication in relevant media, working with some of the biggest brands in the world, and with some of the best people in the industry. I like to refer to myself as hybrid creative because even though you could say that my heart is digital, I live in an analogue world. In my quest for a more digital approach to media, I’ve picked up some geeky skills along the way including basic HTML, CSS and minor parts of PHP/MySQL. I also hold a Professional Diploma in Digital Marketing

PERSONAL

The short version

I am a Member of the Board at BrancheBar and Member of the board at the Private Village of Skanderborg Bakker and Board member at ESM Assembly. I got married in 2007 to Helle and togehter we are parents to Helena (2009) and Anna (2011).