INSIGHT

Throughout the last 50 years, Karolines Køkken® has developed recipes and today it’s widely regarded as the people’s kitchen of Denmark.

The brand commits to being the people’s kitchen. Karolines Køkken® sets out to make it easier for Danes to find the answer to the question: “What are you eating tonight?”. Karoline’s Køkken® strives to develop recipes that inspire cooking that is easy to prepare – even for people with no cooking skills.

IDEA

Adding value to the brand and keeping the “book” alive for the next 50 years.

Karolines Køkken is one of the most iconic Danish brands and definitely one of the most loved ones. To celebrate its 50th anniversary, Karolines Køkken published a 312-page recipe book, packed with the best recipes from the past five decades as well as new versions of all-time favorites. Acknowledging that iPads and tablets are becoming increasingly popular in the kitchen, Karolines Køkken wanted to make the anniversary recipe book available online as well.

IMPACT

The anniversary recipe book “Alle tiders Karoline” was originally intended as a traditional e-book, but..

we opted for a much more inspirational and user-friendly app solution to turn the recipe book into a valuable tool in the kitchen. Offering an easy overview of all recipes, including articles on the history of Karolines Køkken, the digital version makes it more fun to decide what will be on tonight’s menu.

The eBook “Alle tiders Karoline” was nominated for the Danish App Award 2013.