The client wanted to update the POS material and website to a more international look and present the products more simple – focusing on design, rather than technology. We focused on the simplicity of the product design, and convinced the client to start producing the products in different colors, making the products match the vessels or pears they were suited for. We integrated this experience into both POS material and the website, giving consumers the chance to design products for themselves.
Client: Dan Hill Plast
Agency: Advize
Project: Dan-Fender 25 years
Year: 2007